AXE plays Dick-Tac-Toe.

(click ads, via) Just terrible. Xs and Os, GET it? Note with first ad: shouldn't the O be on top of the X, to reflect the "Axe Effect?" I'm tired of writing about Axe's stupid advertising. But this campaign is maybe the stupidest yet. Compare it to this one, this one, this one, and especially this one. Ad agency: Lowe Mena, Dubai.