copyranter's 2nd column for Project magazine.

(click images) Project is (Sir) Richard Branson's iPad only culture magazine. This is the second issue. I also mocked five ads in the first issue. That's right: I'm "NYC's most acerbic agency man." (I didn't write that.) Anyway if you have an iPad, go here to buy the magazine. Related: here's a Virgin ad with a young buff Sir Dick wearing short shorts and black socks.