(via the New York Times) “We did not add any artificial music at all,” said Morihiro Harano, creative director at Japanese ad agency Drill, Inc. I find that nearly impossible to believe. The video is for the Touch Wood SH-08C, a phone with an encasement made from discarded wood (Is the xylophone also made from discarded wood?) It will be released by NTT Docomo in Japan later this year. The commercial was filmed in Kama City in Kyushu, Japan. If owning a cellphone made of wood is an irresistible thing to you, after watching this, you'll probably touch wood alright. Related: the most elaborate gum commercial ever produced.