Thursday, May 12, 2011

Today's ads that'll make art directors touch their genitals.

(click ads, via) Get offf on these hott literal layouts for Gold's Gym in Montreal. Cum on and sweat and feeel the burrrn. Fuck you, headline. Fuck you, body copy. Fuck you, copywriters. Ad agency: Bleublancrouge, Canada. Didn't orgasm? Well here's five previous ads that made art directors touch their genitals.
Related: Here's a round-up of gym ads.


Blogger Michelle said...

am i stupid for not getting this?

1:23 PM  
Blogger copyranter said...

You are not. They're a visual representation of "burning calories." How this sells Gold's Gym over any other gym or over any non-gym physical activity escapes me.

1:36 PM  
Anonymous Anonymous said...

These look like shit.

2:36 PM  
Blogger Jennie said...

*Stares at the ads for five minutes*...

Oohhhh, I get it. You're "burning" the hot dog! How clever! Now someone explain the turd on the right to me.

2:55 PM  
Blogger copyranter said...

Anon: if you squint they look much hotttter. Maybe get yourself some baby oil, too.

3:10 PM  
Blogger AshleyDoll said...

I didn't orgasm, but I did throw up in my mouth a little.

12:33 PM  

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