Friday, June 10, 2011

Alert Guinness! World's Smallest Ever Ad.

(click image)
This claim is being verified by Guinness World Records, according to the agency.
To promote their Proglide blades, Gillette wrote a campaign on a man's shaved whiskers. The ads are 100 microns in size. Blown up versions were turned into a print and poster campaign. Also, according to the agency press note: "The actual hairs were then placed in men's bathrooms at airports where they would typically freshen up. With the hairs was a QR code through which people could access extra content showing what was on the hair."
So! That happened. Video below. Ad agency: CLM BBDO France. Previously:
• world's smallest ever brochure.
• world's smallest ever Guinness beer ad.
• world's smallest ever biplane beach banner ad.


Blogger Joel Weaver said...

Not sure that is the kind of ad I'd advise my clients to do. 1. Unless you carry a bitchin' electron microscope, you can't read it. 2. It's kind of creepy.

3:33 PM  
Blogger paige worthy said...

Yeah, that's gross.

3:57 PM  
Anonymous Anonymous said...

CD walks in the office.
directly from CEO's office where he was beaten to death with low-pitch-effectiveness.
stands in front of all creatives and commands:
"Cannes festival is coming.
quick, think of something stupid!
make ME famous!"

2:49 AM  
Anonymous Worker said...

Gillete doing some innovetive things, but i can't assure that the worth of this ad.

10:56 PM  
Anonymous Ed Staples said...

We (at Red) already did same thing (but funnier) on a bee's knee 11 years ago -

9:21 AM  
Anonymous Martin Ballantine said...

Bee's knee = funny. This = all a bit dull. Must stress that this does not get Gillette off the hook for the hideous work it inflicts on mankind week in, week out. I will also bet - by the hairs on my chinny chin chin - that no shaved bits were placed in any airport washrooms. (Except for the one for the 'money' shot to accompany their award entry).

10:17 AM  
Blogger copyranter said...

How DARE you doubt the authenticity of an ad agency press note!

10:29 AM  
Anonymous Anonymous said...

"Our best work is viewed up close."


Makes sense grammatically, but it's also a stupid and meaningless statement.

I'm sure it is sometimes viewed up close.

I'm also sure it is sometimes viewed from a distance.

Presumably the intended sentence was "Our work is best viewed up close."

Even that's not particularly clear, but at least it gets the message across.

Who writes this copy?

Everything about this campaign seems to have something wrong with it. Creepy, irritatingly smug, stupid and poorly written. If someone got fired over this, can I grab their job, please?

10:42 AM  

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