"World's Smallest Brochure" created for Danish university to recruit more molecular biology students.
(click image. via) It's a real brochure "only readable with a microscope" (or just a loupe, probably) created by Danish ad agency Uncle Grey for Aarhus University. It features .4 point copy and measures 5mm by 10mm. It was handed out and mailed to science students at college campuses across Denmark. The agency press note claims that Aarhus "experienced a 67% increase of applications for the Molecular Biology and other nature science studies." Mildly clever, I guess, though holding and turning the pages of the thing looks damn near impossible. Thus ends my insightful commentary. Previous tiny ads: Vodafone presents: Tinypiece Theatre • Guinness pool cue tip wrap the smallest beer ad in history • KIA presents the smallest biplane beach banner ad ever.