via) I posted the first billboard execution from this silly specious campaign for Chill brand flavored milk last October. Now, here's the bus stop version. (How it works is: the fake cologne ad appears first for two weeks, then Chill makes it look like manly milk-drinking vandals bomb the Le Man board.) As I said then, this is the exact same Man Up idea being used by Miller Lite as seen on a Chicago split billboard. At least that's for an alcoholic beverage. I thought Down Under dudes were as tough as the Outback? Previously: Chill was the first advertiser to (lamely) exploit the Chilean miners.