(click ads, via) The interactive-ness of the campaign via BBDO Chile is appealing; anytime you can get people to stare at your ad for longer than one second is a triumph. But then you get the message: I don't need to do sit-ups/triceps dips, I just need to drink Pepsi Light. Well, one could also argue that sit-ups don't work, but that's another discussion. Anyway, yes ladies, keep drinking diet soda and living "light" (lazy), and you'll get heavy and diabetic.
update: visual idea appears to be stolen from this guy.
• the most bizarre diet soda ad ever, via Egypt.
• Diet Coke NYC subway poster is stupid.