Campaign Brief. Having met and known a few gentlemen who bet regularly on sports, I believe this insipid spot will connect well with their insipid brains. It would never air in the US, of course. Ad agency: Droga5.
Previous sports betting spots: gamblers chased by a giant lemur • Sex Pistols song "Pretty Vacant" is actually about football betting • And Betfair attaches banners to hawks to hawk Ryder Cup gambling.