Would you hire this copywriter based on his promo video?
(sent to me by the copywriter)
I would not. You got my attention with your real (Or fake? It doesn't matter.) girlfriend set-up. But then you failed to pay it off smartly. You, in fact, didn't show me at all that you're "good with words." Here's his portfolio. He worked on an Axe website with a life-size lingerie model that was slightly interesting. Good luck, Miguel. Previously: copywriters are douchebags—the infographic.
posted by copyranter @ 11:00 AM
18 Comments:
I like!! Sorta predictable, but funny.
Shame. What a douche.
"You, in fact, didn't show me at all that you're 'good with words.'" Spot. on.
Copyranter, forever jealous. Your jealousy will eat you up if it hasn't already. Clearly, the majority of people on youtube disagree with you. The pay off line is good! Whether she is his gf or not is not important. I don't think I can judge him as a copywriter (you obviously think you can; anyone surprised?) since I don't speak Portuguese. He's worked for top agencies, and has won a number of awards. That combined with this self promo video would at least get him interviews. I would interview him. Good luck, Miguel.
That's terrible. I counted six grammatical errors in his presentation, which is enough to turn me off. Sorry, but I don't care that you have a fake girlfriend. You still can't write.
I've won "a number of awards" (CLIO, One Show, Mobius, etc) too. IN THE PAST.
Yes, I disagree with youtube commenters, the well-known online home of Intelligence.
I'd hire Erika.
I got a resume yesterday with a portfolio including a wine label reading "a great compliment to status quo thinking".
I will not be bringing that writer in for an interview.
You know what I get from this video? He's the guy in the bar who tells epically-long jokes with a lithe pun for a punchline. These people make me drink too much.
FTW: YouTube users voting is like letting "America vote," the carnage of which is evident in every one of those "winning" Heinz ketchup spots from a few years ago. Or every season of "American Idol."
By-the-by, "Anonymous" #1 - every time I read your comment, I envision that you are Maleficent, the evil fairy from "Sleeping Beauty," wagging your finger as you curse all of AdvertisingLand. I think centered framing and a nice, slow, push-in would really sell it ;)
I agree. The beginning was attention grabbing, but he did fail to pay it off in the end. However, he did get his point across and we are not left wondering what the point of the whole thing is. I would need yo see more of his work before hiring. But I wouldn't rule him out completely.
Did I miss the point? I took away that his words are so beautifully crafted that a schlub like him won over a smart, beautiful woman. But where was the proof of the words that won her over? The average copy that ran over her stills?
Should have been shorter, and some better copy in the vid would have helped his cause, but I still like it.
If he's in fact dating this girl, maybe he should have put together something like this: http://evanmaranca.com/index.php?/my-brazilian/danita/
Also, hi Copyranter. Big fan. Keep spewing the hate.
VanceMan: The idea was there, but he didn't execute it well at all. And execution is more than half the battle.
He's a shitty writer. And you know what else? His chick is not that hot.
Wait, so he's from Portugal. Where they have an abundance of big boobed, big assed women, and he's dating a stick? Yeah, real good catch buddy. And it's Europe, the women love their fat guys over there. No deal.
I don't even get it.
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