HURRAY! Actually, Animée Beer has been out since July, but this is the first ad (Isn't it pretty?!?) for the "lightly sparkling, finely filtered" beer. It comes in three flavors: clear filtered, crisp rosé (Pink!), and zesty lemon. It's via Molson Coors. Says spokeswoman Kristy McCready:
"Animée is the result of an extensive research programme that looked at why women in Britain aren’t reaching for beer. The result is a new beer unlike others in the category, which we hope will break down these barriers. Animée is feminine and sophisticated."
The campaign launches with outdoor ads by London agency VCCP Blue. It'll be the official beer of Sex And The City 3. SEX AND THE CITY!
Previously in: Insulting marketing to women.