Wednesday, November 02, 2011

Is this the most offensive print ad ever produced?

(click ad) It's from 2007, for IP Press (now IP Media Group) hawking their men's titles (which include Belgian mag Ché, which is well known for its over-the-top sexist ads). It is apparently a real b-to-b ad, by the Antwerp office of Duval Guillaume. Ha, back, and to the left (JFK joke). On the offensiveness O-meter, compare it to this Bacardi "ugly girlfriend" promo via Israel, and this racist toothpaste spot via Thailand.
Note: there is nothing new that's interesting out there now, so I'll probably be posting more from recent years today. Send me a tip if you spot something worthy of praise or derision.

11 Comments:

Anonymous Chris Sanislo said...

Wow...that's stooping pretty low. Even by my standards.

9:33 AM  
Anonymous Anonymous said...

Kim Kardashian's divorce is interesting.

9:50 AM  
Anonymous Matt said...

I'm not offended as an American, I'm offended as a copywriter. If you are going to use a historical tragedy as your punchline, you better make sure it's a damn good joke.

10:07 AM  
Anonymous Anonymous said...

"Anonymous said...

Kim Kardashian's divorce is interesting."

Yeah...if you're not.

10:21 AM  
Blogger copyranter said...

I think anonymous was being sarcastic, anonymous.

10:26 AM  
Anonymous Anonymous said...

Yes, I was being sarcastic. Jesus Christ. Your blog audience, save a few individuals, has 0 sense of humor.

10:32 AM  
Anonymous Anonymous said...

I countered Anonymous #1's sarcasm with more sarcasm. Can't have enough sarcasm...

10:32 AM  
Blogger Vinnie said...

While we are on the subject of ads from recent years...

KISS ad, via Israel (don't know the agency)

http://tinyurl.com/3e4v47x

Marc Jacobs Bang (reminiscent of Diesel and even Tom Ford)

http://tinyurl.com/3etudzk

Jontex condoms, via Brazil (ambient)

http://tinyurl.com/3cgmafh

10:58 AM  
Anonymous Anonymous said...

This is current and may be interesting. I it on tv the other day. It's been in the news a bunch in Canada and seems to be pissing some ppl off. The website uses some offensive language as well. http://www.youtube.com/watch?v=8HTWcwShmEw

11:29 AM  
Anonymous Anonymous said...

Proof that the New York Post boasts better headlines than this #$&(@#$ ad blog.

http://twitpic.com/79c4ff/full

12:41 PM  
Blogger EmEyeKay said...

It's pretty awful.

12:05 PM  

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