Organ donor spot goes straight for the heart.
Well, it certainly is dripping with melodrama. But, I think that may be the best way to go with an organ donor commercial. I know some of you will disagree, which is fine. I was on the fence between praise and derision myself. The track is "I Could Use Somebody," the Kings of Leon. Ad agency: Lowe Bull, Cape Town.
Related: here's three previous powerfully emotional PSAs.
posted by copyranter @ 2:45 PM
7 Comments:
I like it, though the King's of Leon song doesn't work for me -- lyrics are heavy-handed (for this) and I can't help but think of the original version, which is far less somber/fitting. Still, really well done overall.
Funny, I posted an organ donor ad today too. But this print ad was attempting to tug at something other than heartstrings.
http://tj-arch.tumblr.com/post/12285185295/i-cant-find-a-single-decent-new-ad-out-there-so
My daughter died June 10, 2009. She was an organ donor.
This absolutely works for me and it was my daughter that died.
It makes me feel just a little bit better knowing she has restored the sight of two people.
If she had to die, then let others see with her beautiful blue eyes.
Organ donation IS somber.
Extremely offensive to me as a motorcycle rider.
You right, anonymous; motorcycle riders NEVER die on the road because of their or somebody else's error.
It could've been just as easily somebody dying for some unspecified reason in a hospital bed.
But nowhere near as effective.
It´s strong and hits home hard, I totally love it.
The best part is of course that it is completely true, if you aren't an organ donor you do take 5-6 others with you who could have been saved!
This works for me. Strategically, they aren't using the usual "organ donation saves lives" approach. Instead, they are saying "Not being an organ donor takes lives." It's a stronger and more immediate call to action.
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