the artsiest...hearing aid ads you'll ever see.
(click ads, via)
Keep in mind, they are B2B not consumer ads. These human sound sculptures (the agency calls them "Sculptumes"—ugh) would definitely grab an ear doctor's attention. I kind of like them. But I also want them to be more dynamic, more...better. I like the concept though. Compare them to these very bizarre hearing aid ads via Thailand and these very sleazy hearing aid ads via New Zealand. Ad agency: Wunderman, Zurich.
posted by copyranter @ 1:30 PM
4 Comments:
Inspired by the acoustic world around us and the elements of nature, we created shapes to express the unique beauty of hearing delight: the ‘Sculptumes’.
Advertising Agency: Wunderman, Zurich, Switzerland
Copywriters: Samuel Textor, Florian Tillmann
Art Directors: Michael Gallmann, Silke Heinzelmann
Photographer: Ted Sabarese
Graphic Designers: Nora Angstmann, Christoph Krummenacher
Chief Creative Officer: Markus Gut
Executive Creative Director: Roger Rüegger
Consultants: Renato Di Rubbo, Rahel Güttler, Sonja Wyss
Strategy: Benedikt Bitzi
Costumes: Ami Goodheart
WHERE DOES NICK CAVE FIT IN???
http://www.youtube.com/watch?v=qzaKTMC2HHQ&feature=related
http://www.wornthrough.com/2011/10/06/nick-cave-at-jack-shainman-gallery-mary-boone/
The relevance of these are actually more brilliant than people can probably realise.
When I put my hearing aid on it changes my spatial awareness. I am only deaf in one ear so by wearing it I go from hearing in mono to stereo, which instantly makes the world seem more 3D (just like we have 2 eyes to see in 3D, you need 2 ears to hear 3D/direction) The instant I turn it on sound suddenly moves from being flat in one place to all around me (it can make you feel a little dizzy!) It's like the world has opened up.
Agree the execution could have been a lot better, the water and the bird I struggled to figure out. But the concept is really good.
these are absolutely amazing.... i know nothing about hearing aids, but the bluish one, for example, is the perfect rendering of my experience of dancing on acid... love'em.
nick cave makes them better and thankfully doesn't call them 'sculptumes'.
Post a Comment
<< Home