(click ads, via)
I've had these bookmarked for awhile. The campaign is for Washin Optical, a chain with 245 stores in Japan, China, and England. These are for the Japanese locations. Owl! They hurt my eyes! Also: sure, owls have great night vision, but they can't see for shit up close. Animal usage is popular in optician ads (well, all ads); for example, this funny Specsavers TV spot featuring a whale, um, interacting with a German U-boat. Ad agency: Grey, Tokyo.