(click images, via)
To introduce their new Ultimate Plunge bra, WonderBra is projecting this ad featuring model Adriana Cernanova onto London's Battersea Power Station. Starting today, women are invited to bungee from a giant crane into Cernanova's plunging cleavage.
Men are prohibited from taking the plunge because of the worry that they would try to bronski Cernanova and concuss themselves, or worse.
More Wonderbra ads/stunts here and here.