It's time—yet again—to MAN UP, you henpecked Metrosexual wussies! What makes zero calorie Pepsi Max so Bro? Well it comes in a bad-ass black can, and it has about twice the caffeine of Pepsi. And, uh, Max is a man's name. That's all I got. It's DIET fucking soda.
For now, this new "fully-integrated" Brotastic campaign is limited to New Zealand; Pepsi is probably using the Kiwis as a test market for a broader launch. At the site, You're encouraged to "Bromit" to three of your closest mates to form a "Bromittee." (I wish I was making that up.) Then, you can enter to win manly road trips, $500, and even Brolicious tattoos. BROs over HOs FOever! Broceptional TV spot below. Ad agency: Colenso BBDO. Via.