For Pilates with Gerda, in Istanbul. Quite clever/creepy art direction; the ad just won a Gold at Europe's Epica awards. But, if you were a Turkish woman, would this negative-sell ad motivate you to take a class with Gerda? Previously, Gold's Gym mocked fatties with facebook-themed print ads. Keep in mind that the real version of this ad probably had a bigger logo. Previous fatty-mocking ads: Vespa • Swiss mountain bikes. • Estonian beauty clinic • Romanian spa.