Now this is brilliant use of creative license. (This is not). And this is how to exaggerate product benefit. (This is not). It's a little long, but I guess the agency figured :30 wasn't long enough to set-up the joke, and so they needed to extend it to a minute for a possible broadcast buy. And thank you, agency and client, for not ruining the moment with a honking LG logo super. Bravo, Y&R Amsterdam.