Recently, the Kraft Foods brand inserted this FSI into one of the coupon packets that are placed in newspapers. It was apparently created by a time-traveling Mad Men era ad guy. 8%! Where'd that number come from? I believe it came from the deep recesses of the ass of a Kraft marketing dipshit. I haven't seen something this dated and sexist since Mr. Clean's Keep Scrubbing Bitch Mother's Day insert.