I can imagine the snickering from the David & Goliath creatives in the "ideation" room of their chic El Segundo office. (There are seven  creative directors—all male—listed in the credits for this unfunny spot.) "Handmade handmade, I got it! Handmade basketball kicks made out of tissue boxes!", said the noodle-armed CD or ACD wearing an ironic t-shirt. Hardee's? How much money did this thing cost you? Write me next time, I'll give you actual good TV ideas, for a fucking fraction of what you paid for this turd. Previous crap by David & Goliath: Miss Turkey in a turkey burger bikini for Carl's Jr. (Hardee's sister chain).