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It's time again for copyranter's Art Directors Gone Wild!
Copy: "Treat yourself better."
Oh you Français, so oral you are. So: we've got both good and bad food inserted carefully, with love, into the mouth models' mouths. The sardine and the gummy worms executions are particularly...interesting. Not being a candidate for Weight Watchers, I don't really know how motivating this award-bait campaign is. What do you think? The ad agency here is the ultra pretentious Fred & Farid of Paris. TV spot below, which is sure to be a hit with French men. Related: four insulting weight loss ad efforts.