Monday, January 09, 2012

Using Siri in Syria will get you killed.

Using the iPhone's Siri function is quickly becoming an ad creative linchpin. (I have an iPhone 4S and will never use Siri; I've seen too many Twilight Zone episodes, I guess.) Here, Reporters Without Borders fake-uses it to draw attention to the censorship of news out of Syria. It's an OK idea, a cheap idea—which is always important for non-profits—but I prefer these humorous Epica Award-winning print ads for the organization. Ad agency: JWT.
See more Reporters Without Borders ad work here.


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