Using the iPhone's Siri function is quickly becoming an ad creative linchpin. (I have an iPhone 4S and will never use Siri; I've seen too many Twilight Zone episodes, I guess.) Here, Reporters Without Borders fake-uses it to draw attention to the censorship of news out of Syria. It's an OK idea, a cheap idea—which is always important for non-profits—but I prefer these humorous Epica Award-winning print ads for the organization. Ad agency: JWT.
See more Reporters Without Borders ad work here.