If you spend any time in airports, you've seen Accenture's animal kingdom metaphor campaign (the follow-up work to the killed—because of out of wedlock fuckplosion—Tiger Woods endorsement ads). Accenture with 236,000 employees in 120 countries, is the largest business consultant firm in the world. Their fees are fucking gargantuan. So you'd think they'd know a thing or two, and show that they know a thing or two in their ads. No.
You get shown something that they don't do (L), or you get shown something that means nothing. "Today's challenges are different"—no fucking shit, shitheads.
Ad agency: TBWA Worldwide.
Related: law firms also employ the meaningless animal metaphor ad approach.