Durex's Gay Cock Mardi Gras Ad.
(click, via)You know it's a gay cock cause he's dressed as a construction worker. Also, cause that's what the press release said. The ad has been placed in gay pubs in Australia in the run-up to Sydney Mardi Gras (Sunday), a gay pride parade. My review? The ad is flaccid—the cock as cock visual is as soft and chafed as a gay porn star's pecker after its sixth scene of the day (examples one, two).
Ad agency: Euro RSCG.
posted by copyranter @ 9:15 AM
3 Comments:
What matters is his eyes seem to follow you wherever you go.
Wow, they've really stretched the thinking on this one...I mean a cock as a cock, and a YMCA reference, they really understand the gay target...from the perspective of a very sheltered straight guy living in 1980.
How much more cliché could you go than this, right?
But wasn't it the point though?
I think it's tapping into gay'notorious sense of humour and self derision.
Epic fail anyway.
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