Wednesday, February 08, 2012


(click, via)
Man up, and drop your rugby shorts!
Well, it is an attention grabber, this headline—and visual!—for Survivors UK, a charity that supports male victims of sexual abuse. The campaign launches this week as the 6 Nations Rugby Tournament gets underway. Posters will be up in the London Underground and other OOH sites. Anybody know if Rugby players are specifically targeted for rape? And, besides another rugby player, who's stupid enough to try?
I just don't know about that headline. What is it, a challenge?
Ad agency: Johnny Fearless, London.
See four previous rape ad misfires here.


Blogger phillibuster said...

So... does that mean you're not a real man until you get raped?

I'm okay with being a fake man then.

10:49 AM  
Anonymous Dan Fugate said...

It is definitely an attention grabber. So is the fact that they didn't alter their font, so the distressing on the letters is exactly the same.

10:58 AM  
Anonymous Anonymous said...

I don't get the nail in the it saying that if you get raped you'll never want to play rugby again? Your manhood has been deflated? Or is it some horrible 'you've been nailed' pun?

10:59 AM  
Blogger Vinnie said...

Utterly offensive. I bet gay men get raped a lot more than straight macho "real" men. So I guess this campaign is targeting only the latter category of men.

The headline should have just read Men Get Raped Too.

11:35 AM  
Anonymous Anonymous said...

@Vinnie-that was a pretty stupid remark.

12:14 PM  
Blogger Vinnie said...

I'm glad you disagreed with me. Thanks for your umm input.

12:19 PM  
Anonymous Anonymous said...

I'm sure all those stories about rugby players doing the "elephant walk" are highly exaggerated.

12:27 PM  
Anonymous Anonymous said...

If not another rugby player, I'm sure a gorilla would be up for the task.

12:29 PM  
Anonymous Anonymous said...

Vinnie, different anon, here.

Are you saying a gay man can't be a real man? That gay men have no sense of pride?

I'll bet you aren't.

12:57 PM  
Anonymous Anonymous said...

I played rugby for four years in college. I did not get raped once which, in retrospect, was pretty cool. Guess I'm not a real man. Sucks.

1:27 PM  
Anonymous -1-T-M- said...

Chastity belts are so 15th century.

Haumann's device, an early prototype, invented in late 2000, was designed to resemble a tampon for ease of insertion and consisted of a hard cylindrical plastic core containing a tensioned spring blade primed to slice when pressed against by the tip of a penis, in effect performing a minor penectomy... so passé, shades of the French Revolution's Reign of Terror.

In 2005, also from South Africa, came Rape-aXe, a latex sheath embedded with shafts of sharp, inward-facing barbs that would be worn by a woman in her vagina like a female condom. If an attacker were to attempt vaginal rape, his penis would enter the latex sheath and be snagged by the barbs, causing the attacker excruciating pain during withdrawal and giving the victim time to escape. The condom would remain attached to the attacker's body when he withdrew and could only be removed surgically, which would alert hospital staff and police.

Talk is cheap, what we also need is the anal version, Rape-Xhe/she, (slang: anal dentata sheat). Though greatly reduced in size, the excruciating pain wouldn't be lessened due to the multitude of its thorny sized barbs.

When to plug? Mainly and manly worn throughout a night on the town, during a rugby match and most crucial, when off to war or prison.

1:40 PM  
Blogger Vinnie said...

@different anon

This is my last comment on this ad.
I did not say that gay men cannot be real men. Where did you read that? I said I had an issue with the use of the word "real". What does it mean here? Real men, as opposed to fake, imaginary men or real men, as opposed to those metrosexual men that are often derided in ads and viewed as not manly enough. That's all.

And since this is my last comment, I would say I am not so keen on the visual either, because I know many guys (straight, if you are wondering) who are not into sports at all. But I know why they used this particular image. It just supports their headline.

2:30 PM  
Anonymous RobbieR said...

They do if I'm anywhere near them. That's for sure.

5:20 PM  
Anonymous Anonymous said...

The point of using "real men" is precisely because of this stereotyping crap - the entire point of the Ad Campaign is that if it can happen to the 6ft 4in strong fit rugby playing type then it can happen to anyone else.
It is exactly saying that the victim is not always a gay man, they're not always a skinny weakling etc.
The point is to raise awareness and to let male victims of sexual abuse that there is somewhere they can report it and get help and counselling.

10:40 AM  

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