Man up, and drop your rugby shorts!
Well, it is an attention grabber, this headline—and visual!—for Survivors UK, a charity that supports male victims of sexual abuse. The campaign launches this week as the 6 Nations Rugby Tournament gets underway. Posters will be up in the London Underground and other OOH sites. Anybody know if Rugby players are specifically targeted for rape? And, besides another rugby player, who's stupid enough to try?
I just don't know about that headline. What is it, a challenge?
Ad agency: Johnny Fearless, London.
See four previous rape ad misfires here.