Friday, February 17, 2012

"Walking Dead" in-theater stunt is killer.

Shot in South Africa last Fall. The fake Rom-Com trailer copy is excellent. Good zombie, too. Much better than this overrated in-theater stunt by Carlsberg.
Previously: The "Walking Dead" body parts-filled promo truck.


Anonymous jimmyjazz said...


1:24 PM  
Anonymous EugenS said...

this is horribly bad. not that the bikers for carlsberg was better, but at least that was believable, and got the reactions that they expected people will have, while reinforcing the brand values. this, on the other hand... made people laugh about the walking dead, which is anything but a comedy. fail on all levels. and didn't we kill the "something happens on the screen that affects something in real life" technique by now? this stunt would be awesome... if we were still living in the 90's

1:52 PM  
Blogger copyranter said...

The Carlsberg stunt could've been done for a million other products. No uniqueness at all.

1:53 PM  
Anonymous Jalan said...

I like the idea of the zombie walk-on in the theater, but seems like it would have been better if it would've happened during a trailer for the show itself. It would've set the mood for heightened reactions, making the whole thing more memorable and effective. Creating that (lame, too-long) fake trailer -- writing, casting, filming, editing, etc. -- seems like time and money wasted.

2:19 PM  
Blogger copyranter said...

Yeah, maybe. I'd have to see it.

2:21 PM  
Blogger Chad Lott said...

One zombie is never scary.

4:40 PM  
Anonymous Anonymous said...

well, i thought it was a bit random... rom com trailer? whats the idea?be ready, zombies will come unexpected at anytime?hmmm not for me...

1:16 PM  
Anonymous Viktor Shutdafockov said...

Yeah, killer all you want, but zombies films still suck.

3:41 PM  
Blogger copyranter said...

Today's are shit. I only like the older Romero "Dead" movies.

4:45 PM  
Blogger steve stoic said...

I thought the Rom-Com was much scarier... imagine having to sit through that entire film.

5:04 PM  
Anonymous PickleSqueak said...

Whole audience is seated and ready for film as trailers are playing - never happens, fake.
Whole audience laughs at unfunny part of trailer - fake.
Whole audience applauds zombie at end despite it being pitch black and most haven't got a clue what's happening - fake.

Edited to within an inch of its life. Don't take us for mugs, or we will feel insulted and naturally steer clear of your product.

8:08 AM  
Blogger copyranter said...

Yes, of course you're right.

And the Carlsberg biker stunt was just as fake. The people coming in to the scenario were all actors.

9:23 AM  
Anonymous Anonymous said...

That was a loooong way to go for a weak payoff. Carlsberg was better, regardless of using actors or whatever else.

1:18 PM  

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