(click ad, via)
I've never been to a hockey game west of the Mississippi. But I've been to plenty in the half of the country that should have hockey teams. (The Phoenix Coyotes? Get bent.) And, it's fair to say, hockey fans, generally, are not the most...photogenic bunch of boosters.
But the thing about that headline is this: The Kings are, today, 30th, dead fucking last, in the NHL in scoring. Hello, ugly irony.
Ad agency: unknown.
Previous pro hockey ads:
• Fat slob Bruins fan is a fat slob.
• Calgary Flames' oops! playoff ads.
• Hamburg Freezers (dumbest hockey ads ever).