L.A. Kings ad mocks their ugly fans.
(click ad, via)I've never been to a hockey game west of the Mississippi. But I've been to plenty in the half of the country that should have hockey teams. (The Phoenix Coyotes? Get bent.) And, it's fair to say, hockey fans, generally, are not the most...photogenic bunch of boosters.
But the thing about that headline is this: The Kings are, today, 30th, dead fucking last, in the NHL in scoring. Hello, ugly irony.
Ad agency: unknown.
Previous pro hockey ads:
• Fat slob Bruins fan is a fat slob.
• Calgary Flames' oops! playoff ads.
• Hamburg Freezers (dumbest hockey ads ever).
posted by copyranter @ 7:30 AM
9 Comments:
Adrenaline. L.A. Kings' Agency of record since 2008.
http://www.goadrenalin.com/work/lakings.html
wasn't Wayne Gretzky, born in LA, a player on the Kings?
Yes, Wayne Gretzky was born in L.A.
I hope you're kidding.
Wayne was the greatest american ice hockey player ever. He won the most fights too.
(Yes I was kidding. First time troller here. It was fun.)
Anon: You're wrong. Gretzky was born in Poland and defected to the US during the 1976 summer Olympics, in which he competed as a gymnast. He had not been permitted to play hockey in Poland as his slight frame was considered a weakness in the context of the hard-hitting, physical style of hockey favoured in Europe. It had, however, always been his dream to play, and it was for this reason that he defected to the US, the world's best hockey country, to fulfill his American dream.
My head just imploded.
~Harry from Edmonton
I believe it was Adrenalin Inc. in Denver that did this monstrosity although that's not confirmed. Either way, whomever was in charge of this knew nothing of the team as that's a picture of Jack Johnson, who's a defenseman and rarely scored to begin with. Surprising the Kings even approved this campaign (yes, there are more like this floating around) given their somewhat straightforward approach to marketing. I also think this campaign is about two years old and out of service.
It's a weird ad on many levels. It barely depicts hockey at all. Sure, there's a hockey player, but he's kind of without context. And he's all transparent and layered with all this other stuff that I can't decipher at all... fancy brothel wallpaper and bathroom sinks?
Oh... reflections from things in the room where the sign was. Duh! Sigh...
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