Sunday, March 25, 2012

THIS JUST IN: The new worst commercial of 2012.

Is this the most infuriating payoff from a commercial ever, or what. I want my 50 seconds of life back, you Dockers® dickwads. Granted, part of what makes it a terrible payoff is that the phone booth footage is wonderfully art directed. No matter. Note to Dockers®: your khakis are not supermanly. They're not even manly. From their YouTube note:
"The modern man of action saves the day every day in a million small ways. Dress the part. Wear the pants."
What a load of disingenuous crap.
Ad agency: Draftfcb San Francisco.


Anonymous Anonymous said...


Plus there's only one superhero who changed in a phone booth. Super man.


3:10 PM  
Anonymous Anonymous said...

Agreed with above comment. Only Superman used a phone booth. And for all the 'manlyness' in this ad, the guy looks like a he could be in a civil union and work in an web company.

5:25 PM  
Anonymous Anonymous said...

I didn't think it was that bad.

As long as miller lite is making ads, there will be much worse out there.

3:06 PM  

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