Monday, November 07, 2005

The Gays Don't Shop Daffy's, DO THEY?

Kudos to Daffy's for the first ad to reference Gay American Jim McGreevey (click image for better view). Pfffts to Daffy's for the trite execution. Ad agency: the stupidly named Branding Partnership.


Blogger LisaBinDaCity said...

I just saw that ad for the first time the other day. And yup it IS pretty shitty.


11:08 AM  
Blogger T.A.N. said...

yo I think I slept with that girl standing in the trench with the black purse. she said she was a model/mannequin and I didn't believe her.

6:05 PM  
Anonymous Anonymous said...

Oh, like you could come up with something better, you insufferable weenie.

9:12 PM  
Blogger copyranter said...

Yes, I am insufferable. And yes, I could come up with something better in under 5 minutes. In fact, I could've come up with a better campaign my first week at SVA. The headline and visual have ZERO connection—a typically retarded retail ad. Mannequins. WOW THAT'S SO FRESH. Daffy's campaign was much better-written under DeVito/Verdi. So, the Branding many man-hours did it take you guys to come up with that gem?

Oh, and in the future just call me a Dick, not a weenie.

5:31 AM  
Blogger Katie said...

who's the agency?

12:54 PM  
Blogger ohoney said...


Ijust want to know which Moonlighting agency they used, too.
And the AE who thought they would save on talent by dragging up some old Rootstein mannequins that aren't even in the same matching series.
"Run.It's all bad.Bad scene.Coming your way!"
No wonder Simon Doonan and I are the only
windowdressers left.

6:40 PM  
Blogger badly drawn boykins said...

At least this makes more sense than the one with the yoga class. I think. I don't know. I'm so confused.

6:48 PM  
Blogger copyranter said...

WOW ohoney, insider mannequin info. So the campaign sucks even more than I thought!


7:27 PM  
Anonymous Anonymous said...

i'm a gay copywriter who shops at daffy's and I laughed my head off at these ads.

1:57 PM  
Anonymous Anonymous said...

Maybe you should take a class at SVA because these ads are fuckin funny.

4:49 PM  
Anonymous Anonymous said...

The campaign under devito was a bunch of one liners. This is a real campaign. And one that I've never seen before. I don't understand why you are shitting on it? Yes, the Branding Partnership is a lame name but who cares?

4:51 PM  
Anonymous Anonymous said...

I just saw another one of these ads. A mannequin in a rowboat with an unidentified "lover". Has anyone seen this? Pretty ballsy. I like them. Pretending they are real models? I think they are making fun of "sex and the city".

9:45 PM  
Anonymous Trey Givens said...

Anonymous, your motivations are showing but your balls aren't. I think that's the definition of cowardly.

7:46 AM  

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