Deemed "edgy" by some clueless reviewers, The new Svedka vodka campaign features shit-awful writing on top of a predictable futuristic concept. "2023." So random. And putting the logo on the fembot's thigh was a nice restrained touch. But the worst part of this is that it appears that Sevdka in-house ad people stole the robot design from director Chris Cunningham.
(click images for closer look)
Above are two stills from Cunningham’s beautiful video for Bjork’s All is full of love—produced seven years ago. Sveda's fembot looks awfully similar, doesn't she?