"There's a hair in my egg." (Vienna pic #3)
One poster from a series promoting an Exhibit at the Vienna Technological Museum titled:Everyday Life:
Directions For Use.
The best kind of Ad: Visual is the hero. Copy is an afterthought.
(1st thing I've liked in a while, I know.)
posted by Mark Copyranter @ 9:26 AM
4 Comments:
Sometimes, though, the copy is the visual, right?
I may have to try that sometime...
eh
"Visual is the hero." Well said.
That's a major frustration working in public relations. It's all about the message, here. Visual is usually an afterthought, and usually sucks. So, you're left with a well-crafted key message that nobody reads because it's ugly.
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