copyranter
SEND ME TIPS: copyranter(at)gmail(dot)com

About Me
- Name: Mark Copyranter
The Best Ad Critic In The World™ (™ pending) and a freelance copywriter with 25+ years experience and CLIOs, One Shows, Mobiuses (sp?), ADDYs, ANDYs, and a Bobcat Pin (Cub Scouts).
Previous Posts
- OFFICIAL COPYRANTER MASCOT
- IT'S DEAD TODAY.
- Fertile Minds
- debate?
- Rats On A Dog (Vienna pic #1)
- BANNED BY GAWKER
- This had to just plain LICK.
- THIS SVUCKS
- CE-O what a mistake
- On online dating advertising
4 Comments:
Sometimes, though, the copy is the visual, right?
I may have to try that sometime...
eh
"Visual is the hero." Well said.
That's a major frustration working in public relations. It's all about the message, here. Visual is usually an afterthought, and usually sucks. So, you're left with a well-crafted key message that nobody reads because it's ugly.
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