Thursday, July 20, 2006

Can't quite put my finger on why this campaign sucks.

You can't blame the Butterfinger people, really. Like everybody else these days, Nestlé wants to grab some of that tasty Frat Boy demo that spends money with the combined forethought of a general invading Russia in the dead of Winter. But, well, you're a candy bar—and a candy bar with very strong ties to a 10-year-old. Wish ya luck and stuff, but to make your ads work, you'd need to use a different finger.


Blogger Matt Brand said...

I know - this campaign always reminds me of my trips to the proctologist.

3:15 PM  
Anonymous Anonymous said...



3:20 PM  
Blogger Jessie Birks said...

Oh, I see. The one finger is ... butter. And it's making the sign say a funny thing.

Pure genius. Excuse me while I dash to the local confectioner's shoppe.

4:10 PM  
Blogger New York Punk said...

Calling this a campaign is a compliment!

4:50 PM  
Anonymous Anonymous said...

Mmmmm...prostate massage.

Plus, the word verification for this post is "budtii," so the gift just keeps on giving.

5:43 PM  
Blogger SchizoFishNChimps said...

My thoughts drift back to the time when Mick Jagger was caught eating a Mars Bar out of Marianne Faithfull's growler. Now there's an image to play with.

4:38 AM  
Blogger Bob said...

Fishnchimps; I wonder whose lips were larger in that exchange.

9:37 AM  
Blogger Dabitch said...

Hahaha. That's exactly what Claymore said. He calls it "The Buttfinger."


4:23 AM  
Anonymous Anonymous said...

We had a boy at school who gained the name brown finger... poor lad has a mishap with a lass.

1:10 PM  

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