Tuesday, July 18, 2006

copyranter makes NY Post Debut.

In Today's edition—both paper and online—in an article titled Beasty Boys, 'Retrosexuals' Call For Return Of Manly Men (story link), Features Writer Sara Stewart quotes me on the new anti-metrosexual ad trend. My "insights" appear in the last two graphs of the article.


Blogger Matt Brand said...

jesus that was the most semi-intelligent article in the Post, ever.

Ranter, are you not mortified to be quoted in the same piece as the people from Deutch, your arch-enemy??

12:04 PM  
Anonymous Anonymous said...

Pseudonym, please God??

Also, I'm now completely confused about my body hair. Which advertisers want a piece of it? 'Cause there's only so much, you know, and it's beach season.

12:10 PM  
Anonymous Anonymous said...

geesh. you. are. stupid.

12:23 PM  
Anonymous Anonymous said...

I think bowling with no panties nailed it. I too prefer "manly men." The last thing on the planet I want is a guy more SENSITIVE than I am. That's just gross. On the other hand, I don't like asshats who put down women either. I think you can be a retrosexual, and still like and respect women... Right?

*stepping down off soapbox*

And congrats on your mention!

2:16 PM  
Blogger T.A.N. said...


great line to end on. nice soundbyting.

how about the name reveal, I was a little surprised at that.

(and take some ritalin so you can focus on my long-form posts)

2:24 PM  
Blogger badly drawn boykins said...

Please, this might be considered semi-intelligent for the Post, but not in the real world where people actually think. They're calling it a trend where no such trend exists.

Well, it is a trend in the sense that everyone's copying each other, but it's less a backlash or a movement of any sort than it is an easy solution arrived from simple creative laziness. Like the mocumentary style that everyone copies from SportsCenter ads, it's just a case of creatives not being creative.

I mean, Miller High Life had the "men be men" angle covered back in, what, 1997? These ads are just taking cues from lad mags like Maxim, FHM et al because that's what both the demos and the creatives read.

4:07 PM  
Anonymous Anonymous said...

We men are a bit more lost than usual, so maybe you ladies can help us by identifying each of the following as either 'metro' or 'retro':

Brad Pitt
Jamie Foxx
George Clooney
Jude Law
Prince William
Rev. Al Sharpton
Rosie O'Donnell
Derek Jeter

4:18 PM  
Anonymous Anonymous said...

Please replace 'Usher' with 'LL Cool J'.

4:20 PM  
Anonymous Anonymous said...

1. My “metrosexual” boyfriend fucks me better than any so-called manly man ever has
2. Just because a guy looks good, doesn’t mean he’s a sensitive little flower
3. This “retrosexual” crap is just an excuse for “men” to be lazy and selfish. How on earth does better hygiene, clean clothes, the ability to cook a goddamned meal and a Treo emasculate someone?
4. Oooh, advertising aimed at your insecurities and appearance? Poor little boys, sucks to be you. Clean your damn fingernails.

For the love of christ, can I get an amen, sisters? Eh, probably not.

5:04 PM  
Blogger concha said...

but does it irk you that you have to share the article with a mention of Deutsch?

5:41 PM  
Blogger copyranter said...

yes, a bit. but at least it's not Douche himself.

5:58 PM  
Blogger badly drawn boykins said...

Does Donny even show up to the agency any more?

7:19 PM  
Anonymous Anonymous said...

So you are "an employee at a small downtown advertising firm." That is some brilliant... um... writing? Oddly that article makes you seem less legitimate.

9:24 AM  
Blogger copyranter said...

actually I'm a vice president, associate creative director, and have been at the agency for 14 years, since we opened—if that "legitimizes" (whatever the fuck you mean by that, Mr./Mrs. Communication King/Queen) me any more for you, anon whoever.

9:35 AM  
Blogger DCThrowback said...

Congrats on the mention - and thanks for sharing your musings with us. Keep up the good work.

Also, go Sabres.

10:48 AM  
Anonymous Anonymous said...

I am a man. I like to fight. I like to punch, hit and be hit (well, not so much the last one, but there's a price to pay for anything fun.)

The next ads should feature a cross section of metro and retro tendencies -- a group of US men travelling to exotic destinations and conquering the natives.

4:23 PM  
Blogger ninaberries said...

is a guy who seeks affirmation of the manliness of his personal hygiene weltanschauung from some flacky who does advertising for j&j a bit of a... fucking dipshit?

and yes anon, you can get an amen. and you, too, copyranter. nice kicker.

11:28 PM  

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