Taglines are DUMB: #5.
Johnnie Walker. Keep Walking™.
This blurt of marketing hooey is meant to communicate that the Scottish hooch "has been consumed when reflecting on pivotal moments within our lives, moments of our own real progress." Yeah. Pivotal moments like wife beatings and suicides.
(pictured: parody logo by an anon student from Spain found in the latest issue of adbusters.)
previously:
Is IT In YOU?
posted by copyranter @ 3:00 PM
6 Comments:
What the FUCK do any of those "Keep Walking" stories have anything to do with scotch???????
They all read like segments from Oprah and I don't think scotch drinkers are gonna care/relate.
Seriously, all sarcasm aside, who thought this was a good idea, and can i work for them?
JW
Blue
...the only scotch I can stand
Never paid attention to a single one of the silly JW testimonials. Always assumed "Keep Walking" is telling us to "Keep Drinking". If Grey Goose used "Keep Goosing", wouldn't it be obvious they refer to pounding more hooch?
Stupid ads and horrible scotch; had some last night and it tasted like it was filtered through an ashtray. Blerg.
Quite agree. If you're the sort of person who will even consider buying JW, you're probaly the sort of prick who'll buy this line of crap as well.
I have a hard time taking any of these alcohol ads seriously, ever.
The whole premise of these stupid ads is to appeal to the vanity of those that are already going to drink something anyway.
So, you are a deep thinker on a spiritual walkabout?
Have a Johnnie Walker. Are you an insufferable pompous ass? Have some Balveenie.
Are you a midriff bearing sweaty dancing horny smutty girl? Have one of those Bacardi malt beverages in a fruity color.
Are you a woman with no face (usually strategically hidden by a picture hat or cropped photo) straddling a man? Have a Skyy Vodka.
Are you a huge sports fan or a creepy recluse prone to hoarding cans? Drink Coors Light.
I roll my eyes at every single booze ad.
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