Friday, January 19, 2007

Equine's Posterior Award™, January 2007.

(from this week)
Michael Goldberg
, chief marketing officer at Zimmerman, an Omnicom Group ad agency in Fort Lauderdale, Fla., said they would position Crocs "not as a fashion brand, but as a company that is anti-everything bad." (emphasis mine). Mikie, for that bit of pinpoint positioning, you're the winner of my chocolate Horse's Ass Award for January 2007. (this will now be a regular weekly/monthly feature)
1. Equine's Posterior Award™, December 2006.


Anonymous Anonymous said...

even anti-spoiled milk? cuz that stuff's pretty bad. and anti-hitler? he was pretty bad. and gingivitis is bad too. so is "the family circus."

2:29 PM  
Anonymous Anonymous said...

Ironically, that would also make the company anti-Crocs, since those fugly plastic pieces of doom are the epitome of all that is bad about shoes and fashion...nay, about HUMANITY.

3:17 PM  
Anonymous Anonymous said...

Hey Copyranter, where can one procure a chocolate horses ass in high quantities? Looks Euro-cheeky.

3:38 PM  
Anonymous Anonymous said...

i wonder who's on the "Good or Bad" commitee?

8:57 PM  
Anonymous Anonymous said...

smart move omnicon. as it is quite clear you are not a fashion brand.

a couple of questions though: as the new champion/spokes company for anti everything bad...i.e. AIDS and racism and poverty and capital punishment and global warming and (forgive me) palmer chocolate....what are you gonna do? what's the plan?

show me the money.....

11:44 PM  
Blogger Scamp said...

Maybe they should try being in favour of everything that is bad. Might be more fun.

4:50 AM  
Anonymous Anonymous said...

Dr. Peter Venkman: I'm fuzzy on the whole good/bad thing. What do you mean, "bad"?
Dr. Egon Spengler: Try to imagine all life as you know it stopping instantaneously and every molecule in your body exploding at the speed of light.
Dr Ray Stantz: Total protonic reversal.
Dr. Peter Venkman: Right. That's bad. Okay.

1:57 PM  

Post a Comment

<< Home