Friday, February 09, 2007


(click image)
I haven't examined the back of kid's cereal boxes in, well, a shitload of years. So I was shocked SHOCKED to see what hath become of the former home of maze puzzles and free decoder ring offers. Here we have the backside of a Cocoa Krispies box. I mean, look at the asylum-crazy looks on the nightmarish boys' faces. Also appreciate the subtlety of the 'RAD' on the bottom of batshit-boy #2's sneaker. Meanwhile, there's Crack, Scrapple, and Pot, just chillin' at the bottom of the choco half-pipe.
(pic and post idea by slinky redfoot at
previously: Murdering Cereal with Marketing.


Anonymous Anonymous said...

This is the kind of twisted shit that gets pulled out and laughed at ten years after its original ill-advised appearance.

Here's to the sugary kid-oriented "foodstuffs" makers. Finding bold new ways to ruin future generations.

2:11 PM  
Anonymous Anonymous said...

Looks like a Mark Fredrickson illustration.

2:53 PM  
Anonymous Anonymous said...

Wo buys the stuff? The mother, right? She's going to buy something that'll further hop up her over hopped up kids? Not bloody likely!

4:24 PM  
Blogger G. Genova said...

it's a lot more creative than the "free music download" that seems to be on every package these days. is that slinky's income tax return underneath the cereal box?

4:55 PM  
Anonymous Anonymous said...

All I know if I ever told my parent I see giant heads on the back of my cereal, they’d commit me.

(Wait, shit. They did.)

6:24 PM  
Anonymous Anonymous said...

I'm just a civilian, so I pose this to you industry pros out there...

Anyone see any Joe Camel-like subliminal shit buried in the artwork?

I sense something when I look at the box, but I can't put my finger on it.

1:16 PM  
Anonymous Anonymous said...

Kid in the lower left has that same general exaggerated Camelness shape and color.

Oh, and if you look in the hair it says “Kids, don’t smoke before breakfast.”

Other than that, I’m not seeing anything else.

4:47 PM  
Blogger Moda di Magno said...

Looks like the Ritalin generation. Also like the little bastards who sit behind me on the Boston-West Palm Jet Blue run.

12:56 AM  
Blogger Chris said...

What's going on with the shadow under the kid on the skateboard? Does that say, "butter?" Or have I had too much to drink today?

4:31 PM  
Blogger Maulleigh said...

Poochie was from another planet?

9:41 PM  
Anonymous Anonymous said...

Chris, you're not (overly) drunk. It does say butter. Butter is a bike term, meaning "to land smoothly."

Of course, it's also a food term, meaning "to have a blood vessel burst in your brain."

It's also a useful aid when you want to do a woman shown on this site. As in, "I'd do her. With butter."

9:35 AM  

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