Murdering Cereal With Marketing.
Our agency was once involved in a pitch for a new "cluster-based"cereal from St Louis-based clusterfuck Ralston-Purina. As R-P Ivy MBAs tossed alpha and beta reports at me faster than I could skim them, I discovered that what a cereal actually tastes like is of zero importance to its marketing campaign. Which brings me to the below question from a recent confidential online survey for Honey Bunches of Oats:
You'll have to use your imagination here. Think of the Cereal as if it were to "come to life" as a person. Consider everything you know about the Cereal, including the product's packaging, marketing and advertising. Would that person be . . . ?Sorry, but my imagination is currently fully occupied with imagining what kind of person would consider this valuable information.
A) Someone I'd really like and have a lot in common with
B) Someone I'd like and have a few things in common with
C) Someone I'd get along with ok, but not have much in common with
D) Someone I wouldn't actually dislike, but would have little in common with
E) Someone I wouldn't really like and would have nothing in common with.
But, if we were talking about the awesome Count Chocula?
Let's update the race to Hell: Marketing MBAs have now pulled even with Real Estate Agents and Corporate Lawyers.
(thanks to JenG from lupec.org for the awesome tip!)