Friday, June 16, 2006

A Texas-Size Crap On The White Space.

(you have to click this image)
In this stupid business, us "creatives" have many catch phrases, a favorite being—Respect The White Space. Brumbaugh's Leather Gallery has a slightly different take on the phrase: Cram Every Product We Sell Plus A Cattle Wrangling Vignette Plus Five Or So Different Typefaces Oh And Don't Forget Our Horsey-Ass Logo Into The White Space. Rawhide, Motherfuckers!
(scanned from Texas Monthly)

21 Comments:

Blogger Make the logo bigger said...

Excellent use of white space. I think they even left a 1/4" of it on the bottom right.

3:03 PM  
Anonymous Anonymous said...

They could easily fit two or three more pieces of furniture in that ad, which would, emphatically, sell more product. There's only one problem with this ad: it's missing a burst.

3:32 PM  
Blogger David said...

That cowboy needs a moustache.

Other than that, I like it.

4:06 PM  
Blogger Becky said...

Lot of steak, not enough sizzle.

4:30 PM  
Blogger Make the logo bigger said...

Url? phone number? Fuck it. It’s the Old West.

Let ’em stumble across the store.

4:50 PM  
Blogger What we need are more problems said...

Yeah, a burst!... and some big prices using outlined multi color text.

4:52 PM  
Blogger ninaberries said...

whatever they did, it fucking works. i want every goddamned thing in that picture -- including two spur-wearing gal pals avec hunting dog to ride with me into the leathery sunset. screw the ddb-cum-chiat aesthetic. more cow!

7:56 PM  
Blogger Slinky Redfoot said...

man, does that look like my post-McDonald's diarrea.

7:57 PM  
Blogger copyranter said...

ninaberries—agreed.

9:23 PM  
Blogger Senseless said...

I wonder if that was done by thier Award Winning Decorator?

11:22 AM  
Anonymous Jumper Bailey said...

You're reading Texas Monthly? A magazine from our little neck of the woods has actually caught the attention of the Big Apple's most merciless ad ranter?

Color me honored!

As to the white space, I suspect that the reason it doesn't receive the respect it deserves here in the Lone Star State is that we just have so darn much of it.

4:10 PM  
Blogger Make the logo bigger said...

Not to mention, just how many cows died to make this ad anyway. That’s a lotta leather.

4:42 PM  
Blogger Captain Caveman said...

Holy crap, that's brilliant. I desperately want to rustle up some leather furniture. And I'm not even sure if I'm being ironic.

(BTW, Mark, hide that from the Deadspin crowd. They go a little crazy about leather.)

7:02 PM  
Blogger pinknest said...

i'll take 20.

10:59 PM  
Blogger ElMachino said...

Not quite up to Nathan Arizona standards, but it's a start.

11:49 PM  
Anonymous Anonymous said...

I can't help but think they were aiming for a old style, Sears and Roebuck catalog feel that usually proves to be popular in the "Texas" demographic.

Seems a bit nostalgic, I like it.

PW

10:56 AM  
Blogger Twiddle said...

I live in a Canadian version of Texas...
this ad would do well... reaching the rig pig made good crowd

2:32 PM  
Anonymous B said...

Needs more cow bell.

9:13 AM  
Blogger Rob Mortimer said...

Thats some impressively shocking cramming. The copywriter should also be hung drawn and quartered for the sentence below the title.

2:04 PM  
Anonymous Jess said...

Don't show this to the people I work for. They will get ideas.

6:51 PM  
Anonymous angus walker said...

I'm sure I could still squeeze "Volvo for sale" in the bottom corner

12:17 PM  

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