Tuesday, June 13, 2006

one second radio spots

A piece in this week's AdAge reveals that media conglomerfuck Clear Channel is considering offering one-second radio spots, called "Blinks." CC VP-Creative Jim Cook, clearly on the verge of creating a one-second spot in his pants, says "It really is to find new uses of radio for advertisers who are continually asking us to demonstrate that our medium can successfully extend brands, can successfully reach the consumer with touchpoints that are new and surprising." Touchpoints. Nice touch, you marketing lexiconic Douche. The Intel chime and NBC bells are listed among the possible mnemonics. Me, I'm hearing a lot of random, annoying AFLACs in my head right now.
previously:
Duck-Voiced Men Have Needs, Too.

7 Comments:

Anonymous Anonymous said...

That is fucking RETARDED! And the worst part is, I’m sure they'll actually convince companies to spend (waste) money on it.

3:30 PM  
Anonymous Anonymous said...

This is from AdAge.com

"Clear Channel's Creative Services Group crafted a demonstration spot using the McDonald's jingle, minus the "I'm lovin' it" language, and placed it between one hip-hop song and another. The group also created a Blink for BMW's Mini Cooper with a horn honking and man's voice saying "Mini," and placed it before miniaturized news reports."


That's how Clear Channel identifies their target markets:

People who listen to hip-hop eat McDonalds.

People who listen to the news drive BMW Minis.

4:31 PM  
Anonymous Anonymous said...

I'm watching the World Cup on Univision. No time-outs, which means no commercial breaks in soccer, so they use small banner ads.

T-Mobile's in-game ads include their proprietary ringtone. I reach for my damn cell phone every time I hear that fucker!

It's a Pavlovian response I simply can't help! It's a saddening moment of self-discovery.

Building a 'successful' life in today's world sucks giant moose cock!

5:20 PM  
Blogger Make the logo bigger said...

It's a swell idea! Just like the million Dollar Pixel home thing page. Hey wait a sec, we can start to sell TV spots by the frame!

How much for a 10-frame spot for next year's SB?

11:01 PM  
Blogger FishNChimps said...

I'm sure that radio tracking only picks up ads that are over 5 seconds in length - how is their effectiveness going to be measured?

7:16 AM  
Anonymous Von K said...

Shut up and get back to revising that media plan, FishNChimps. We need a rationale for these one-second spots we bought!

3:27 PM  
Blogger thatgirlinnewyork said...

um, the ever-present "Intel chime" is actually refered to as the "Intel Bong" by internal marketing personnel at Intel. They're mighty proud of it, and no, they don't smirk when they say it. But it should tell you how they roll (or not) in lovely Santa Clara, CA.

12:05 AM  

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