one second radio spots
A piece in this week's AdAge reveals that media conglomerfuck Clear Channel is considering offering one-second radio spots, called "Blinks." CC VP-Creative Jim Cook, clearly on the verge of creating a one-second spot in his pants, says "It really is to find new uses of radio for advertisers who are continually asking us to demonstrate that our medium can successfully extend brands, can successfully reach the consumer with touchpoints that are new and surprising." Touchpoints. Nice touch, you marketing lexiconic Douche. The Intel chime and NBC bells are listed among the possible mnemonics. Me, I'm hearing a lot of random, annoying AFLACs in my head right now.previously:
Duck-Voiced Men Have Needs, Too.
posted by copyranter @ 2:27 PM
4 Comments:
This is from AdAge.com
"Clear Channel's Creative Services Group crafted a demonstration spot using the McDonald's jingle, minus the "I'm lovin' it" language, and placed it between one hip-hop song and another. The group also created a Blink for BMW's Mini Cooper with a horn honking and man's voice saying "Mini," and placed it before miniaturized news reports."
That's how Clear Channel identifies their target markets:
People who listen to hip-hop eat McDonalds.
People who listen to the news drive BMW Minis.
I'm sure that radio tracking only picks up ads that are over 5 seconds in length - how is their effectiveness going to be measured?
Shut up and get back to revising that media plan, FishNChimps. We need a rationale for these one-second spots we bought!
um, the ever-present "Intel chime" is actually refered to as the "Intel Bong" by internal marketing personnel at Intel. They're mighty proud of it, and no, they don't smirk when they say it. But it should tell you how they roll (or not) in lovely Santa Clara, CA.
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