Bail Bonds Advertising.
We've all been there: In jail, lacking bail. You page through the yellow pages. Who do you give your maybe not so hard-earned money to? 1. The sweating Speedy Gonzalez knockoff? 2. The mythical beast with the magical tail? 3. Uhh... 4. The smiling horsey? 5. The cartoon babe with the key? 6. Peace-loving Barbara?
posted by copyranter @ 9:39 AM
17 Comments:
Think I'll just take my chances with a call to estranged Uncle Ernie and hope for the best...
1. looks like a ticket to "loan shark" heaven.
2. and 4. look like condom ads.
3. just looks like an inflated condom.
5.might use a condom on her.
and, 6. ? well, peace ... as in "rest in..."
When I needed bail quickly, I told my mom to go to the place right across the street but she wanted to comparison shop!!
Is the horsey ad seriously "playing" off the word "bail" with that illustration? I mean--wow.
Aaaahhh! Freebird?! WTF?!
Wacky Arm Flailing Inflatable Tube Prisoner is freeeeee...
Grumpy's makes me so horny! If I don't bust outta here soon, I'm gunna fuck manbutt!
Giving Barb the benefit of the doubt, I think she was searching for clip-art communicating "freedom."
This is what happens when the pre-press guy making your ad doesn't have time to browse the entire collection...
I had to chose from ripped yellow page ads stapled next to the payphone in the booking lobby.
A less than reputable law breaker may choose Barbara thinking he'd have a better chance of jumping on her. Unfortunately for this cad he doesn't realize Barbara employs a team of four fang toothed midgets to recover strays. They make Dog the Bounty Hunter look like a poo eating pup.
Hactually, when i was in the US recently i saw many a bail bond sign... I didn't know what the hell they were on about, as we don't have them in Australia (either that or i just travel in the wrong circles). Imagine coming from a place where they don't ahve these bonds then trying to figure out what the ads are going on about. Yes please, I would like a pony and a hot bint, I'll call immediately.
Duuuuuuuude. How can you hate clogs? I am crushed.
But I'm with you on the rest of it.
Gotta go with #5 The cartoon babe with the key!
The people that call us would definitely be attracted by this logo.
California Bailbonds
There is one logo that has an exceptional feature that the other logos dont have and that is the bail agents telephone number.
jonbeile.com
gotta go with peace loving barbra, the deformed birdy. Some one needs to get these people a proper advertiser... seriously.
Cheers,
Jen
"This is what happens when the pre-press guy making your ad doesn't have time to browse the entire collection..." ha! i agree!
i have to go with the Peace-loving Barbara. wouldnt put my freedon in the hands of a sweating Speedy Gonzalez knockoff or a prostitute with a key.
priceless! great post.
Cheers,
Kenny
Top Right gets my vote. Anyone have their agency's number?
As someone in the bail bonds marketing niche, I can't help but laugh at the group of pictures and logos you have posted. I think the collection should be labeled as "how not to market a bail bond business". Obviously attracting customers is the name of the game and key to building a brand. However, managing that brand identity is part of it as well. I wouldn't want to be well known, but not respected as any type of company. If I had to choose one, I would choose the peace loving dove though. Whoever, came up with those strategies should remember a bail bondsman ideally wants to instill a sense of confidence, compassion and trust with prospective customers. I don't think those logos and strategies do that well.
Ease up on the "prostitute" remarks boys. That picture is actually a cartoon of Leah Huilan, a wonderful woman and owner of Grumpys Bail Bonds. You can check them out at www.grumpysbailbonds.com. to see more of the fabulous Leah!
The number five ad featuring Leah Huilan gets a thumbs up from us.
Johnathan
http://www.legalbailbonds.com
Also #3 would get my attention. Those are all some great examples!
I think they are all very creative! I would like to add that it is important to research for bail bond companies who are in the business for a long time to be sure that you will get the best service out of them.
I like Grumpys the best!
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