Dandruff Shampoo Puts Dandruff-Like Squiggles In Man’s Hair.
How to sell shampoo to a male sports fan (click image)? Draw a 3-wideout pass play in his hair, of course. It’s the Head Bowl: The Miami Lice vs. The Detroit Dandruff. (scanned from Sports Illustrated)
posted by copyranter @ 9:24 AM
11 Comments:
I pitched this idea once, only it wasn't a head, it was a pre-op torso; and it wasn't a shampoo, it was a broad-spectrum antibiotic; and it wasn't dandruff, it was sepsis; and the client turned it down because obviously they weren't as PROGRESSIVE as Head & Shoulders.
Man, this is so close to pharma advertising it's scary. Right down to the horrible headline.
Except the "new!" would be about 16X larger.
I would buy it if it was battling spaceships firing red and blue lazers instead of Xs and Os.
This reminds me of a post-birth suture of a very hairy vagina.
Did you get this from AdRants or vise versa? Cause they got the same ad and comentary with the same punch line. Either way, there are millions of ad out there that suck just as hard - someone needs to try harder.
Adrants got it from me, and credited me.
This is what happens when sales-people write ad copy.
real sports fans with dandruff opt for the MJ chrome-dome.
I feel for the asshole photoshop person being ridden by the art director. "Um...yeah...we're gonna need that part a little straighter...yeah...."
Photoshop person: "I'm only a doctor, Jim!"
I am a dork: I actually think that's funny.
If it wasn't bout sport, they wouldn't get it.
Does look a bit like a lady-gina.
"...Does look a bit like a lady-gina."
As opposed to a man-gina?
ohhhhhhh you ain't seen The Mighty Boosh :)
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