Tuesday, May 23, 2006

SEARS PAYS FOR AD GUYS' WEED.

copywriter: "Like what if we had a fucking whale's tail coming out of the fucking washer, man?
art director: "Yeah yeah, but, like, it's a denim patchwork tail."
copywriter: "No man, fucking tie-dye man, tie-dye."
art director: "Dude you're so fucking stoned. The colors would run."
copywriter: (long pause) "You're a fucking killjoy, man."

(ad scanned from domino mag)

16 Comments:

Blogger Twiddle said...

once again to harsh.... good ad besides old stoners need washers. Trippy hell yeah.. copy could be better. The graphic is a little weird... butI'd sign offf on it. HEll Ya

9:48 AM  
Blogger copyranter said...

hey, I kinda like it too. it's just that it's damn trippy for a household product advetised in domino.

9:57 AM  
Blogger Twiddle said...

Well I dunno what Domino is. I'm a wacky canadian canuck. I will take your word on it..it is a little too raver for a washer... I'm an old raver so maybe I'm a little soft

10:05 AM  
Blogger Transformer said...

How is this a good ad? I have no plans to wash any whales.

Now, if you were telling me that we waste and pollute a lot of water, and stuff you do at home has an impact on sea life, I'd get it.

10:08 AM  
Blogger copyranter said...

It's not a "good" ad, that's for sure. I like it because it's bizarre, and I can't believe Kenmore actually paid for it.

10:14 AM  
Blogger Slinky Redfoot said...

a more realistic approach would be to cover the whale in tightie whities that are now beige from years of hershey squirts.

10:23 AM  
Blogger Twiddle said...

maybe they hot boxed the board room

10:24 AM  
Anonymous Ben Popken said...

Truth in advertising. That would be really amazing if a denim-patch whale tail was in my washer. Really amazingly retarded.

11:23 AM  
Anonymous Anonymous said...

If you think about it too long it turns stupid. But you're not supposed to think about it too long. You're supposed to give it 15 seconds (five more than the ad agency) and flip the page. Do that and you got "Fuck that's a big washer." Do it not and you get, "A whale in a washer -- I'm calling fucking PETA man. MOM! What's the number for PETA!?!"

Something wrong in the world today -- too much frickin' logic man. Too much frickin' logic.


(I am applying to NYIT online baby. I will be a copywriter.)

11:32 AM  
Anonymous Anonymous said...

Sumbitch. NYIT doesn't offer advertising online. Only English and interdisciplinary bull hockey.

I may have to rely soley on CR's blog for my education.

So for this ad, even though Domino doesn't appear to be a 'hip' magazine, based what I've learned, I would change the object in the washer from a whale to a pair of jeans with the seat noticably too large and the name "J-LO" stitched in sequins across the left butt cheek. "Now that's a big ass washing machine." seems too obvious.

I need some help with the caption ...

11:48 AM  
Blogger Krissythegroupie said...

It's like a commercial I saw last night, where all these white and black baseball tees were penguins and they were swimming around this fairy lady on an ice block in the ocean, and it turned into the shirtpenguins in a washing machine and the lady was doing laundary or something..me and my roomie checked if our gas stove was on or something. WTF..I like it tho.

11:49 AM  
Blogger Make the logo bigger said...

slinky’s might be on to something...

But, we're still gonna need a shitload of bleach. That's a big-ass whale man.

Big.

1:15 PM  
Anonymous Anonymous said...

oh yeah... this must be "brilliant"

5:51 PM  
Blogger Maulleigh said...

It seems to me like:

The whale committed suicide or

Someone killed a whale (and left it a la the horse head in the bed like in Godfather or like the rabbit in Fatal Attraction)

Did I fail the rorschach test?

6:36 PM  
Blogger Corey said...

Exxon would love this washing machine! Although it's a few years too late for Valdez, AK.

7:15 PM  
Blogger Shaust said...

I wonder how they found enough whale treats to get Patches in there in the first place.

Shenanigans.

9:04 PM  

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