Thursday, June 01, 2006

HP. Huckster Plagiarism?


L: artwork for the new HP computer print campaign.
R: cover art
work of Jonathan Safran Foer's 2005 novel Extremely Loud & Incredibly Close.
Near exact typeface is a complete coincidence, I'm sure. Right HP?

12 Comments:

Anonymous Ben Popken said...

Um, demo love?

10:17 AM  
Anonymous Clay P Jones said...

Stolen from someone even older: Saul Bass

11:17 AM  
Blogger Twiddle said...

Gawd this shite... dumb The computer is personal again? Was it personal for awhile then it got pissed and stopped being personal.

11:55 AM  
Blogger Maulleigh said...

What killed me I was in the MUNI station once and I saw two different ads and they looked exactly the same. I thought it was one of those theme ads where they cover the station with the same shit. No, these were two different ads for two different products and advertisements that looked exactly the same Ha ha ha !!

12:14 PM  
Anonymous Anonymous said...

I like my computer impersonal.

Ever see that movie? The one where the computer magically gets a personality then starts acting like the guy's friend but then takes over the guy's apartment, tries to steal his girlfriend then his life and then tries to take over the world. The madness only ends when the Florida supreme court steps in at the last second to save the day. Remember that one? Huh? Do ya? Huh? You buncha liberal waste of panties.

Nope. I like my computers like I like my hookers -- impersonal and willing to let you cum all over them.

3:28 PM  
Blogger David said...

I like the use of "personal" with the downward pointing finger. I think prostate exam, of course.

And perhaps Johan Sebastian Bach Foer's book needs more words jammed into that hand.. ..
like "Pretentious," "black-rim bespectacled," "Elijah Woodesque."

However, The Old Navy Lady still inspires more depraved thoughts of harm than any ad going.

6:55 PM  
Blogger Rikki said...

it's like the cover artwork crossed with The Creation of Adam...

9:09 PM  
Blogger Scamp said...

aah, anonymous. thanks for reminding me. The movie was called "Electric Dreams." Great music. Whatever happened to Georgio Moroder?

6:15 AM  
Anonymous Anonymous said...

I think I hate you scamp. Yes, the movie was Electric Dreams, but the joke was Al Gore.

I'm sure of it. I hate you. You shouldn't miss the gist of my jokes.

4:11 PM  
Blogger biv said...

According to Design Week, the cover calligrapher, Jonathan Gray, was "developing a full digital typeface based on these letters, which is to be licensed exclusively by Hewlett Packard." From June '06.

So, probably not so much plagiarism.

I read slowly.

11:16 AM  
Blogger copyranter said...

Thanks. Apparently then simply raging unoriginality——same typeface, same hand art. This coming from a company famous for the tagline "invent."

11:21 AM  
Blogger biv said...

That's the beauty of buying him off--99.99% of HP customers never heard of Safran Foer, and 99.98% of them ever heard of the movie adaptation. So they bought some cool art and can look completely original.

Of course, I can't pronounce Safran Foer, and I'm an HP customer, but the ads were shit.

1:30 PM  

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