HP. Huckster Plagiarism?
L: artwork for the new HP computer print campaign.
R: cover artwork of Jonathan Safran Foer's 2005 novel Extremely Loud & Incredibly Close.
Near exact typeface is a complete coincidence, I'm sure. Right HP?
posted by copyranter @ 8:19 AM
11 Comments:
Um, demo love?
Stolen from someone even older: Saul Bass
What killed me I was in the MUNI station once and I saw two different ads and they looked exactly the same. I thought it was one of those theme ads where they cover the station with the same shit. No, these were two different ads for two different products and advertisements that looked exactly the same Ha ha ha !!
I like my computer impersonal.
Ever see that movie? The one where the computer magically gets a personality then starts acting like the guy's friend but then takes over the guy's apartment, tries to steal his girlfriend then his life and then tries to take over the world. The madness only ends when the Florida supreme court steps in at the last second to save the day. Remember that one? Huh? Do ya? Huh? You buncha liberal waste of panties.
Nope. I like my computers like I like my hookers -- impersonal and willing to let you cum all over them.
I like the use of "personal" with the downward pointing finger. I think prostate exam, of course.
And perhaps Johan Sebastian Bach Foer's book needs more words jammed into that hand.. ..
like "Pretentious," "black-rim bespectacled," "Elijah Woodesque."
However, The Old Navy Lady still inspires more depraved thoughts of harm than any ad going.
it's like the cover artwork crossed with The Creation of Adam...
aah, anonymous. thanks for reminding me. The movie was called "Electric Dreams." Great music. Whatever happened to Georgio Moroder?
I think I hate you scamp. Yes, the movie was Electric Dreams, but the joke was Al Gore.
I'm sure of it. I hate you. You shouldn't miss the gist of my jokes.
According to Design Week, the cover calligrapher, Jonathan Gray, was "developing a full digital typeface based on these letters, which is to be licensed exclusively by Hewlett Packard." From June '06.
So, probably not so much plagiarism.
I read slowly.
Thanks. Apparently then simply raging unoriginality——same typeface, same hand art. This coming from a company famous for the tagline "invent."
That's the beauty of buying him off--99.99% of HP customers never heard of Safran Foer, and 99.98% of them ever heard of the movie adaptation. So they bought some cool art and can look completely original.
Of course, I can't pronounce Safran Foer, and I'm an HP customer, but the ads were shit.
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