Tuesday, September 25, 2007

the edge of reason.

See, they turned the second "E" around so's you would know they are truly, really, totally, FUCKING EDGY. (update: as commenter daddy-o points out, because of the the minimalistic "D" and "G", the logo reads the same upside down. Like Williamsburg, It's too cool for me. I can't look at it anymore.)
Williamsburg EdgE™ is IT. (Be careful at the Website. Assault by Logo.) It's the condo eyesore that's "sexy on the outside" and beautiful on the inside." The "hippest dress code" and the "coolest zip code," "indie bands" and stone countertops." Plus, you can make fun of the Radically Chic/Chicly Radical poseurs at slightly-more-ugly 20 Bayard.
This is what you've been waiting for, on-the-fence Manhattan dudes and dudettes. Williamsburg has finally become livable.
(scanned from Time Out New York)
previously in I HATE NYC real estate:
1. East Side Story.
2. 80 acres and a mule.
3. Jonathan Swift Realty, Inc.
4. Clearly defining your target audience.
5. Harlem "lodges" beckon curly-haired cutie-pie.


Anonymous Anonymous said...

I actually think that logo is nice :s

9:54 AM  
Blogger Kevin Erb said...

Plus, if you were to turn the ad upside down, it would still say EDGE.

That blows my fucking mind.

9:58 AM  
Anonymous Anonymous said...

Its like a standing 69.

11:21 AM  
Blogger Alex Akesson said...

Heh, heh, great!

2:05 PM  
Anonymous Anonymous said...

That website gave me a seizure.

2:22 PM  
Blogger jg said...

i like it - simple and clever.

3:04 PM  
Blogger Middle Name: Stanley said...

How about LEDGE? Because that website made me want to kill myself.

5:09 PM  
Blogger Woody Hinkle said...

Wish I'd been in the meeting when they named the place AND the meeting when they presented the logo . . .

12:17 PM  

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