Thursday, July 30, 2009

New DIESEL billboard. Please interpret.

(click image) You fashion-forward readers were a big help the last time I asked for assistance interpreting a downtown Diesel poster. This three-part board recently went up on the corner of Houston and Crosby. "Happiness comes from inside. I'm working on it." Well, the impish model is "working on" taking his pants off. To masturbate? To get a handjob from the (stuffed) bear bearing a Diesel wristwatch? He's gay and prefers "bears?" Previous silly Diesel adverts: Pete the Meat Puppet. Only steers and queers wear Diesel. Fuck you.


Anonymous Anonymous said...

Blatant and Bestial as per your interpretation!

As for me, it's yet another pathetic example of the juvenile AD deviates so devoid of any original ideas appropriating the latest sub-culture.

Perhaps liking one of your stuffed animals a little too much as a child can lead to this fetish. It is being sexually attracted to stuffed animals or people dressed in animal costumes. Some plushophiles like to masturbate using small stuffed animals, and some like to dress up in costumes and have sex with others wearing costumes. Someone who is into bestiality, but doesn't want to actually have sex with animals could also enjoy this fetish.


Welcome to the world of "furries": the thousands of Americans who've gotten in touch with their inner raccoon, or wolf, or fox. Judging from the Midwest FurFest, this is no hobby. It's sex; it's religion; it's a whole new way of life.

Anderson Cooper 360 Exposé:
Furries Have A Certain Sex Fetish

10:58 AM  
Blogger llcooljessie said...

I think these ads are just the result of group think and committee approval.

Clearly there were a few people in the "anthropomorphic bear" camp, and others in the "disrobing 20-something" camp.

When the two concepts meet, he has to bang a bear. But, at least everyone got what they wanted.

12:34 PM  
Anonymous Paul said...

My guess?

He's decided that all happiness comes from inside his pants–from his magical wang.

He's "working on" taking those pants off, so he can make someone very happy.

Presumably the bear.

1:28 PM  
Blogger Teenie said...

Grammatically, he's working on his inside--not the happiness. So I'd say the bear's going to get it.

4:06 PM  
Anonymous Anonymous said...

Um, actually I think you are all missing the point...that bears are gods in some cultures and they like to fish for salmon, and this young fellow is honored to be "visited" by the bear god and can only offer up what he has to the bear gods that might resemble a fish (to the near sighted bear) and thus he undoes his pants... how could so many here miss this?

5:54 PM  
Anonymous Anonymous said...

Since Diesel is rolling out its fall intimates campaign its mostly talking about the underwear. But there is also the subtext that he is into bears and its about to get kinky. Which is also part of diesel's brand and it appeals to their core audience.

10:18 AM  
Blogger Diabetic Geek said...

It made me smile.. enough said..

10:18 AM  
Anonymous Anonymous said...

Happiness comes from the inside is one of those wholesome/decent human being phrases that people who are (generally) incredibly ugly say. He's trying to be wholesome, but he can't, because to him, happiness is on the outside (his clothes). The "I'm working on it" is he's excuse that really means "I have no intention of reaching that state of mind." As for the bear? They rented a bear statue for a different photoshoot and wanted to get their money out of it?

11:21 AM  
Anonymous Anonymous said...

Here is an informative BUT highly improbable interpretation.

The bear has been worshipped, probably as a brother, for many thousands of years. 

In this it can probably be said to be the oldest human-animal relationship. 

For more go here:

7:38 PM  
Blogger melissa. said...

this ad is so lame.

scenesters are all over random pictures with animals, most often stuffed ones [like deer, bears, etc]. i think they're supposed to look kitschy, especially with this kind of lighting. i think they try to make it look like the pictures are taken in their grandma's attic or something stupid like that to make it look like they're so artsy because i've seen this kind of thing a LOT. the bear probably has sweet FA to do with the ad, and is just thrown in there to make it look super hip and "random" to appeal to the scenesters who'd shell at least $100 for diesel's crappy jeans.

as far as the "i'm working on it" part, i think whoever alluded to the fact that he's fairly vapid and bases his "happiness" on what he puts on his emaciated body is probably correct. i think it's supposed to be cheeky. i think it's stupid.

the part i hate is that i'm supposedly in their demographic. i feel a little offended.

1:56 PM  
Anonymous Anonymous said...

search pedrobear to understand the campaign! :)

3:44 PM  
Anonymous FranCo. said...

HEY 'Anon 3:44 PM'.........what slimy and twisted alleys are you leading us into by your creepy and misguided suggestion?

Here are two examples from Google search filed under 'pedrobear':

Pedrobear is a pedophile you meet online or off, that can't speak proper English. Pedrobears online can be the grammar nazi's worst nightmare, misspelling and abbreviating every word, no punctuation, a serious lack of grammar.

Barack Obama Secretly Conspires with the Pedrobear

Alert! Parents, this secret photo released from some third world conference shows Obama is conspiring with a very dangerous element of child takers, a movement known as the Pedrobear.
July 21, 2009 by Amber
Filed under Family Values

12:17 PM  

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