Monday, August 03, 2009

Everybody should be gay except for gay people.

(click ads) Amnesty International wanted to raise awareness of the heightened discrimination and persecution gay people suffer in Hong Kong. I'm not sure these cheerily art-directed people-typeface ads with head-scratching headlines effectively do the job (the third ad reads: "Make more people gay today"). Just saying "gay" a lot probably won't do much to change the environment—though on the plus side, at least there's no mistaking what the subject matter is. Previously in: gay discrimination awareness posters. Previously in: marketing AIDS prevention to gays. Previously in: marketing to gays.


Blogger Teenie said...

Wouldn't "make more people gay today" put forth the argument that homosexuality is learned and not genetic?

4:05 PM  
Anonymous Anonymous said...


What terrible examples of semantics*
and I'm sure very confusing for twinks and twinkettes.

Lest We Forget:
happily excited, merry (in a gay mood) keenly alive and exuberant, having or inducing high spirits, lively, bright.
Middle English, from Anglo-French gai, of Germanic origin; akin to Old High German g?hi quick, sudden.
Date: 14th century

*(the language used as in advertising or political propaganda to achieve a desired effect on an audience especially through the use of words with novel or dual meanings)

4:11 PM  
Blogger Welshaims said...

Oh dear. What a pathetic attempt. Plus you can see the homophobic community pointing at these posters saying "see! look they are trying to turn us all gay! It's an attack on the respect blah blah".

And good point Teenie. It suggests that the people who wrote the ads didn't really understand what they were writing about. Doh!

9:57 AM  
Blogger Pot Thought said...

These ads are gay. And I don't mean the cool kind of gay, I mean "ghey" kind of gay.

12:46 AM  
Anonymous FranCo. said...

Thanks 'Pot Thought 12:46AM' for your use of 'ghey' which got me scurrying over to 'Urban Dictionary' for a possible meaning and this is what I found:


Usurping the traditional term GAY to take the homosexual meaning out and leaving in the lame.
That's so gay it's G-H-E-Y!

A derivation of gay meaning lame. Meant to be non-offensive to individuals of a homosexual persuasion.
"That coffee cup is broken. How ghey."

It means the same as "gay." This term began as a way to get around videogame servers and other profanity filters. Gay is blocked, but "ghey" is just fine.

Postmodern redevelopment of the word "gay" - it now implies all the formerly offensive stereotypes of uselessness / weakness then associated with effeminate homosexual men in 1970's sitcoms, whilst carrying with it no actual implied sexuality connotations.
My computer is being ghey.

A way to take the guilt out of offending homosexuals by calling something unfavorable gay.

Since verbally, the new spelling is virtually unnoticeable, this rationale is rendered a waste of time, but as mentioned, it serves its purpose in the mind of the homophobe-in-denial.
"that album was GAY as hell... no offense, (homosexual bystander), i don't mean it in a bad way" ...

The iranian version of gay
Man, Ahmadinejad sure is ghey.

GAY: homosexual and quite offensive to gays when typed or written out this way.

GHEY: another term used for "stupid" or "lame." it isn't spelled the same way as the first one, therefore it's a homonym.
"Did you see that kid try to juggle? He looked so ghey up there, dude."

gay in a canadian accent
-Nikki can you we go out tonight?
-no i have homework to do

10:34 AM  
Anonymous Anonymous said...

The ads are designed to provoke reaction and comment. Ignorant straights are not going to have their minds changed by a poster. I think the designs are beautiful, charming and funny.

8:44 PM  
Blogger copyranter said...

The designs? Yes, I agree. The headlines however are less than compelling.

9:28 PM  
Blogger Jenni B said...

Did anyone else notice that many of the letters look like men either performing some sort of yogic fellatio or engaged in frottage. Jesus, it's like a typographic cruising park. That's really going so set the conservatives at ease. The illustrator is also totally copping Edward Gorey's style.

10:43 PM  
Anonymous Anonymous said...

To add to Jenni B's observations,
the most outstanding letter for me is 'H' illustrating the 'STIFF LEG SYNDROME'.

10:28 PM  
Anonymous Anonymous said... new meaning to:

"is that stiff leg syndrome I see OR are you just happy to see me?"

10:14 AM  
Anonymous can you dig it said...

wow, gay stuff really brings out the comments.

by the way, i am not gay yet.

6:05 PM  

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