(click poster for closer look)
Subway poster at 181st Street, via Gay Men of African Descent. In case you can't read them, the lethal words are Faggot, Homo, Immoral, Abomination, Sissy, Promiscuous, and Disease Spreader. Even someone as utterly insensitive as me has nothing goofy to say here, because homophobia is still, in 2007, a very serious issue. But, I got to question the word selection. How did they come up with these particular expressions? Focus groups? Heard it on the street? Thesaurus? Because a couple of them are a bit, well, off target to be killer words.
previously in Gay Advertising:
1. Grab Your Poles!
2. GOD SAVES QUEENS.
4. SUBTEXT: (You Gay Sluts, You!)
5. Gay men do NOT buy leather at Daffy's.