Uh, no it isn't.
(click ad to read copy)
Advertising in the October Wired "Geekipedia" supplement, Dell should know better than to pull such a blatantly bullshit headline out of their asses. The hardware company was recently passed by the superior HP in PC sales. So I guess they're trying to appear more EDGY by throwing "BADASS" into a print ad. It's quite pathetic. You're calling your new XPS model "BADASS" because, why?—it has a nothing special 13.3" display? And the only way "BADASS" could actually become a "technical term" is if it was an acronym for Bitmap Auto Drive Analog Storage System. Or something.
(also, this ad becomes the second winner of the new Pure Horseshit™ Award.)
previously in tech ads:
1. QSOL ad sinks to new low.
2. Bow to your cotton khaki-panted Intel master.
3. 3rd ad of Siemens campaign: Fo Shizzle My Nizzle.
4. Travelers' concept of "computer geek" virtually predates computers.