Travelers' Concept of Computer Geek Virtually Predates Computers.
(click image)
Headline reads: To catch a geek, you have to think like a geek.
The heady, up-to-the-second tech insight displayed here by this nimble ka-billion dollar insurer is quite refreshing compared to the usual big business cluelessness, yes? They've got to be 90-100 steps ahead of today's skilled hackers.
The call-to-action copy: Give your independent agent a call, and spend your time taking your business to the next level. Instead of worrying about a crook in ill-fitting pants.
"Hello Travelers? Hi, here's all my company's passwords and my Amex number; bill me whatever the fuck you want..."
(found at JoelOnSoftware by contributing editor archeress.
previously in corporate stupidity:
1. The Good Hands, Bad Taste People.
2. M&Ms, "for business"
3. Murdering cereal with Marketing.
4. fMRI Imaging vs. Cookie Puss.
7 Comments:
What?
I think you're a copywriter. But I'd never know it because this post is so damn confusing and poorly written that the only way I'll ever understand it is if I do three eight balls, pound a bottle of Jack, and smoke a qp of weed in a half hour, which you probably--hopefully--did while writing this. Hack.
Way to mix tenses, Jimmy Joyce. Work at BBDO do you?
come back often you pussy anon douchebag.
good one.
fallon did this ad, anyway. an agency they'd never allow your hackness to enter.
Nice sentence (reread it). What are you, in third grade?
Fallon sucks sweaty balls these days.
enjoy your lunch in the fcb cafeteria today.
OK, that was pretty funny. I approve.
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